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Thursday, May 17, 2007

How to Hire a Celebrity Fashion Designer

The Fug Girls: How to Hire a Celebrity Fashion Designer
Savannah and Sienna Miller.
Photo: Patrick McMullan
Desperate to join the ranks of retailers who've used celebrities for brand cachet, cheapie clothier Steve + Barry's has decided to follow up its first attempt — Sarah Jessica Parker’s fashion line Bitten — by partnering with actress Amanda Bynes. Who? Exactly. Either Steve + Barry only watch Nickelodeon, or the founders just haven't had a proper lesson in picking the proper celebrity to pimp their wares. Thank God we're here with some sage advice (after the jump). You're welcome, boys.

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